Job opportunities in our portfolio companies


Sr CRM Analyst (They/She/He)



Barcelona, Spain
Posted on Wednesday, June 5, 2024

Sr CRM Analyst (They/She/He)

Marketing & Growth, Barcelona, Spain

If you’re here, it’s because you’re looking for an exciting ride.

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone.

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together.

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries.

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique?

🤝 Our culture and strong values.

  • We have an ‘’office-first’’ culture and we place collaboration at the center of everything we do!
  • We have a non-vanilla personality and feedback mindset. We don’t shy away from difficult conversations - we see them as a gift!
  • We work with high intensity and have fun along the way. We also celebrate the wins (a lot!).
  • We celebrate diversity in all its forms and foster an inclusive culture where everyone can bring their authentic selves to work.

💪Our career development philosophy.

  • We are building a talent house of high performing teams and leaders. We invest in people who raise the bar and help others reach their full potential.
  • We take ownership of our career development. We don’t believe in linear and predictable career paths - we create the job of our dreams!
  • We embrace opportunities to move the needle and make an impact beyond our scope.

🤝Our commitment to being a force for good.

  • Our platform is an important economic tool for millions of people (customers, partners, couriers) and we are taking action to amplify our positive impact.
  • We invest in doing good by dedicating time and resources into social and environmental initiatives.
  • We have the ambition of being DIB role models across the tech industry. We are creating environments, systems, and processes that provide equal opportunities, break biases, and empower our communities.

We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.


This role involves optimizing customer lifecycle strategies, focusing on user retention. The candidate will manage a multi-million EUR budget, aiming for ROI optimization and maximizing impact with the budget available. Regular collaboration with the Q- commerce and Prime teams is required to continually align objectives and goals. The role also involves continuous CRM testing and understanding user segmentation to offer effective incentives


  • Retention Expertise: Optimize customer lifecycle strategies with a focus on active customers. This includes developing effective engagement strategies, analyzing customer behavior, and leveraging insights to drive increased customer cross-sell to Q-Commerce verticals (Grocery and Retail) and Prime growth.
  • Budget Ownership +1.7M€ per half: Act as the owner of a multi-million EUR budget, ensuring strict control over expenditure. This includes making forecasts to determine prospective spending associated with the desired strategies we aim to implement.
  • ROI Optimization: Aim to optimize investment in initiatives to improve Return on Investment (ROI). This involves enhancing incrementality and mitigating cannibalization. Responsible for identifying optimization and cost-saving opportunities through meticulous analysis.
  • Prime Team Collaboration: Work closely with the Prime team on the CRM communications strategy to ensure business objectives are achieved.
  • Q-Commerce Team Interaction: Work closely with the Q-Commerce team, being one of their main stakeholders, to drive category growth. The objective is to increase Q- Commerce penetration, mainly through incentives, ensuring the initiatives are profitable.
  • CRM Understanding: Collaborate with the CRM communications team to develop the best CRM communication strategy for user retention.
  • User Segmentation Understanding: Gain insights into each user segment to determine what and when something should be offered to achieve the desired action. Regularly evaluate the effectiveness of these incentives to ensure they drive desired user activation and reactivation outcomes.


  • Expert in SQL
  • Python knowledge is a plus
  • Stakeholder management
  • Proficient in Looker

Individuals representing diverse profiles, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

  • 🌟 An enticing equity plan that lets you own a piece of the action.
  • 💪 Top-notch private health insurance to keep you at your peak.
  • 🍔 Monthly Glovo credit to satisfy your cravings!
  • 💳 Cobee discounts on transportation, food, and even kindergarten expenses.
  • 🏊 Discounted gym memberships to keep you energized.
  • 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
  • 👪 Enhanced parental leave, and office-based nursery.
  • 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life?

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!