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Global Brand Communications Lead (They/She/He)



Marketing & Communications
Barcelona, Spain
Posted on Wednesday, June 5, 2024

Global Brand Communications Lead (They/She/He)

Marketing & Growth, Barcelona, Spain (Hybrid)

If you’re here, it’s because you’re looking for an exciting ride.

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone.

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together.

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries.

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique?

🤝 Our culture and strong values.

  • We have an ‘’office-first’’ culture and we place collaboration at the center of everything we do!
  • We have a non-vanilla personality and feedback mindset. We don’t shy away from difficult conversations - we see them as a gift!
  • We work with high intensity and have fun along the way. We also celebrate the wins (a lot!).
  • We celebrate diversity in all its forms and foster an inclusive culture where everyone can bring their authentic selves to work.

💪Our career development philosophy.

  • We are building a talent house of high performing teams and leaders. We invest in people who raise the bar and help others reach their full potential.
  • We take ownership of our career development. We don’t believe in linear and predictable career paths - we create the job of our dreams!
  • We embrace opportunities to move the needle and make an impact beyond our scope.

🤝Our commitment to being a force for good.

  • Our platform is an important economic tool for millions of people (customers, partners, couriers) and we are taking action to amplify our positive impact.
  • We invest in doing good by dedicating time and resources into social and environmental initiatives.
  • We have the ambition of being DIB role models across the tech industry. We are creating environments, systems, and processes that provide equal opportunities, break biases, and empower our communities.

We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.


We are looking for a talented, creative, and data-driven Global Brand Communications Lead to join our global brand team and help us lead the development of Glovo’s equity around the world. You will be developing and executing comprehensive communication campaigns that elevate brand equity, effectively communicate Glovo's value proposition, and resonate with diverse target audiences.

This role requires a strategic thinker with a creative mindset, excellent project management skills, and a passion for creating impactful communications that resonate with our consumers around the globe.


  • Lead the end-to-end development of global TV campaigns, from project planning, concepts development, consumer testing and production;
  • Spearhead the relationship with creative agencies and production houses to produce high-impact communication that resonates with diverse cultures and markets, ensuring adherence to timelines and budgets;
  • Take part in the ongoing evolution and refinement of Glovo's global communication strategy, ensuring continuous alignment with the company's brand objectives and evolving business goals;
  • Collaborate, provide guidance and support regional and local marketing teams to maintain brand integrity while localizing;
  • Collaborate closely with cross-functional teams, including design and performance marketing to develop a robust pipeline of digital communications to accelerate new customer acquisition;
  • Track and monitor global comms budget.


  • Minimum 5-7 years of professional experience, ideally in brand management/communication role (FMCG/CPG is a plus);
  • University degree in Business administration or marketing;
  • Strong understanding of brand strategy and the ability to translate it into compelling TV creatives;
  • Hands on experience in TV campaigns development full process, managing the relationship with agencies and delivering feedback;
  • Excellent project management skills with a track record of delivering high-quality campaigns with set timelines and budgets;
  • Proven experience in executing integrated marketing campaigns across channels (including ATL & BTL);
  • Strong understanding of brand positioning, messaging, and storytelling techniques;
  • Strong analytical skills with proficiency in qualitative and quantitative research methodologies;
  • Strong proficiency in analyzing and leveraging data and consumer insights to drive strategic decision-making;
  • Spanish native and very fluent in English, other languages would be a plus.

Individuals representing diverse profiles, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

  • 🌟 An enticing equity plan that lets you own a piece of the action.
  • 💪 Top-notch private health insurance to keep you at your peak.
  • 🍔 Monthly Glovo credit to satisfy your cravings!
  • 💳 Cobee discounts on transportation, food, and even kindergarten expenses.
  • 🏊 Discounted gym memberships to keep you energized.
  • 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
  • 👪 Enhanced parental leave, and office-based nursery.
  • 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life?

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!